![]() The brand became a huge success with worldwide name recognition. José died suddenly in 1923, but the company remained family owned after his death, and in 1934 (at the height of the Cuban cocktail cultural boom) they introduced the Havana Club brand of rum. The business flourished, making money hand over fist with their production process and delicious end result, and easily survived the 1888 hurricane that crippled much of the rest of that new industry. ![]() Once on the island, he was introduced to a relative in the sugar production and distribution industry and, using the contacts he made from that experience, he found a lucrative way to use the molasses and leftover products from sugar production to make rum. José Arechabala was originally born in Spain in 1847 and left town fifteen years later in search of a better life in Cuba. The original Havana Club brand starts with the Arechabala family, who founded a distillery in Cardenas, Cuba in 1878. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |